Competitive intelligence research
Oct. 1st | Posted by Heather Carine
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Heather recently ran a workshop in Perth, Western Australia, on researching competitive intelligence.
She presented a practical framework for competitive intelligence that assists researchers to focus their research by:
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Nourishing your business
Feb. 1st | Posted by Heather Carine
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Your business is like a body – to survive it needs to feed and grow on new market information.
The overlapping disciplines of market research, competitive intelligence and knowledge management are the food, brain and connective tissue that contribute to nourishing your business. Read more...