Carine Research

Tag Archives: Strategy


Using market intelligence for starting and growing companies

Aug. 11th | Posted by 0 comments
Strategy is based on assumptionsWhen I read Eric Ries’ book, The Lean Start-up, the phrase that stood out for me was ‘strategy is based on assumptions’. It’s human nature to be overly optimistic of the future, and underplay the difficulties of getting there, particularly when you are starting a business. That’s where market intelligence comes in. It’s a reality check for your assumptions. Read more...