The Information Supermarket
in-Business, June 2007
Do you feel that the information highway has become the information supermarket? You are spoiled for choice, but you can’t find the information you want, when you need it.
According to recent survey by Accenture, many managers in large corporations struggle to stay abreast of vital information, yet every day they are inundated with information that isn’t of value to them. These findings won’t surprise many people in business.
Tapping into quality information is vital to making informed business decisions. To get to the best information and minimise the low value information that gets in the way you need to develop a strategic approach for finding your way around the information supermarket.
Think of information as a key ingredient – you need fresh, quality material, delivered by reliable suppliers, and quick access to a stock of staple supplies.
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