Marketing Update, Australian Marketing Institute, April 2008

Web 2.0 is the umbrella term used to describe some new collaborative web tools that are proving to be extremely popular.

It’s the web that fits perfectly with our desire to share our creative output in words, pictures, video or sounds to a connected world. Social networking, wikis, blogs and forums that facilitate sharing content and ideas are all part of web 2.0, with social networking sites taking centre stage.

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